On October 27, 2018, MBA students from Guangdong University of Foreign Studies,visited H.Stars Group. The university has effectively combined the theoretical knowledge and social practice in Marketing Management. Professor Duyuping, helped the students to chose a  class of "Marketing Management" at H.Stars Group headquarters. Class 18E students experienced their excellent corporate traditional culture at H.Stars Group and conducted research on the company's marketing strategy.

H.Stars general manager, Mr. Liuzhandong, and UAR general manager, Mr. Liulei, led the 18E students to visit the production workshop of H.Stars Group. The two general managers explained vividly and interestingly, allowing students to quickly absorb and understand the company's products. After visiting the workshop, all of them returned to the training room. Mr. Yuan Bohong, chairman of H.Stars Group, shared his entrepreneurial experience, various valuable thoughts on managing the company, and his own vision for the future of H.Stars Group. After listening to the chairman's sharing, the students all realized the various complicated situations faced by the use of marketing management knowledge in reality, students learned knowledge other than textbooks, as an chinese old saying goes " A conversation with a wise person is worth ten years' study of books." Students feel that they have benefited greatly.

H.Stars Group was established in 1992. There are eight subsidiaries as below :

H.Stars Group has always taken "Make society better because of us" as the core value of the company, and on the basis of serving the "small home" of employees, it has shouldered the social responsibility of a private enterprise as much as possible, providing customers with high-quality cooling and heating hvac equipments. H.Stars Group provides cooling and heating equipments for industries for cooling of Laser generators, Welding electrodes, Cutting machines, Electric spark machines, Extrusion process, Hydraulic System, Electroplating, Ultrasonic Cleaning, Ion Plating film, Electronic facility, Electrical appliance components, Compressed Gas Dehumidification, Dairy and Beverage Cooling processing, Pharmaceutical and Biological products, Medical equipment, Glass Coating, Tempered Glass and Cultivation Sea Food.

General Manager Liuzhandong introduced the equipment and materials to students in the workshop, explaining to the students how the refrigeration equipment works

General manager leads team introduce shell annd tube heat exchanger principle

After a lively exchange, the trip also came to an end. In this study, the students have benefited greatly, and learned that how a company develop itself under complicated historical and realistic issues, and how in reality enterprises use marketing management knowledge to help itself grow.