MBA Students Visit H.Stars Group 2018-10-31

On October 27, 2018, MBA students from Guangdong University of Foreign Studies,visited H.Stars Group. The university has effectively combined the theoretical knowledge and social practice in Marketing Management. Professor Duyuping, helped the students to chose a  class of "Marketing Management" at H.Stars Group headquarters. Class 18E students experienced their excellent corporate traditional culture at H.Stars Group and conducted research on the company's marketing strategy.

H.Stars Group MBA

H.Stars general manager, Mr. Liuzhandong, and UAR general manager, Mr. Liulei, led the 18E students to visit the production workshop of H.Stars Group. The two general managers explained vividly and interestingly, allowing students to quickly absorb and understand the company's products. After visiting the workshop, all of them returned to the training room. Mr. Yuan Bohong, chairman of H.Stars Group, shared his entrepreneurial experience, various valuable thoughts on managing the company, and his own vision for the future of H.Stars Group. After listening to the chairman's sharing, the students all realized the various complicated situations faced by the use of marketing management knowledge in reality, students learned knowledge other than textbooks, as an chinese old saying goes " A conversation with a wise person is worth ten years' study of books." Students feel that they have benefited greatly.

H.Stars Group was established in 1992. There are eight subsidiaries as below :

H.Stars (Guangzhou) Refrigerating Equipment Group Ltd.
-Manufactures Chiller Unit
United (Guangzhou) A/C & R Co., Ltd.  (UAR)
-Manufactures Shell & Tube type and Fin Coil Type Heat Exchangers
Hengya (Guangzhou) Air-Condition Engineering Co., Ltd.
-Project Design & Installation services
H.Stars (Guangzhou) Import and Export Trading Co., Ltd.
-Oversea Business for Import and Export for H.Stars Group
Hengxun (Guangzhou) Central Air Conditioning Service Co. Ltd.
-Repair & Maintenance services
Stars Flying Rental Air-Conditioning Equipment Co., Ltd.
-Air-condition and Refrigeration Equipment Rental and Re-Sales Business
Stars Telewin (Shunde) Air-Conditioning Equipment Co., Ltd.
-Manufactures Air-side Terminal
Stars (Xinjiang) Energy-Saving Refrigerating Equipment Mfg. Co., Ltd.
-Manufactures Air-side Terminal

H.Stars Group has always taken "Make society better because of us" as the core value of the company, and on the basis of serving the "small home" of employees, it has shouldered the social responsibility of a private enterprise as much as possible, providing customers with high-quality cooling and heating hvac equipments. H.Stars Group provides cooling and heating equipments for industries for cooling of Laser generators, Welding electrodes, Cutting machines, Electric spark machines, Extrusion process, Hydraulic System, Electroplating, Ultrasonic Cleaning, Ion Plating film, Electronic facility, Electrical appliance components, Compressed Gas Dehumidification, Dairy and Beverage Cooling processing, Pharmaceutical and Biological products, Medical equipment, Glass Coating, Tempered Glass and Cultivation Sea Food.

H.Stars Group copper tube training

The first part of the trip was to visit the production workshop: Prof. Du and the students of the 18E were randomly divided into two teams, each under the leadership of Mr. Liuzhandong, General Manager of H.Stars, and Mr. Liulei, UAR General Manager, to visit all four floors facility of  Production lines.

H.Stars Group heating and cooling training

General Manager Liuzhandong introduced the equipment and materials to students in the workshop, explaining to the students how the refrigeration equipment works

H.Stars Group heat exchanger training

General manager leads team introduce shell annd tube heat exchanger principle

After the visit, everyone came to the training room. Professor Duyuping's first opening speech won applause from students and business executives. Afterwards, the general manager of Liuzhandong introduced the company's development history and related industrial manufacture chains in details. Yuanbohong, chairman of H.Stars group, shared his hard work to establish H.Stars group, his various valuable management experience, and the values he has always believed in-technological leadership, customer satisfaction, steady progress, and creating value. In this regard, the students feel that they have learned a lot from the entrepreneur Yuanbohong.

H.Stars Group chiller training

Students ask questions and discuss their experiences
After listening carefully to the sharing of Chairman Yuanbohong of H.Stars Group and General Manager Liuzhandong, the students actively made many useful and feasible suggestions from their own management experience and their management knowledge.

After a lively exchange, the trip also came to an end. In this study, the students have benefited greatly, and learned that how a company develop itself under complicated historical and realistic issues, and how in reality enterprises use marketing management knowledge to help itself grow.

H.Stars Group training

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